It seems that’s it’s not only me that loves tequila, now everybody is calling for it at the bar. The inclusion of multiple tequila drinks on cocktail menu’s is becoming common place in a number of bars, as is the increased offering of variety and quality of tequilas on the back bar shelves. For us as the consumer this can only be a good thing as drinking shots of cheap tequila at the bar becomes a distant memory, replaced with the thoughts of which type of tequila we prefer in our margarita and which we’d rather drink straight.
Tequila has gained so much attention in the UK that in 2014 the first ever Tequila Festival was held in London and we are now seeing more venue’s and tequila brand’s endorsing Day of the Dead festival, a Mexican holiday celebrated throughout Mexico, paying respect to family and friends that have passed.
It’s not just bars and bartenders that are helping to drive the rise in tequila around the world, celebrities seem only too happy to be involved with tequila brands as George Clooney and P. Diddy have both created their own brands of tequila, Casamigos and DeLeón respectively. Now joining the celebrity tequila game, and in some style with a highly entertaining advertising campaign, Justin Timberlake has teamed up with Sauza 901, a ‘super premium’ tequila.
Tequila has also appeared on our screens via product placement in hit TV shows. Most notably with Tequila Avion, winner of “World’s Best Tasting Tequila” and “World’s Best White Spirit” at the San Francisco World Spirits Competition, being brought to our attention by the characters ‘Turtle’ and ‘Vinnie Chase’ in what is possibly one of Prop’s favourite shows, HBO’s Entourage.
For all the naysayers , the increased popularity of tequila is not just an instant fad, MarketWatch reported last year that US tequila revenue has doubled over the course of a decade, we can only hope that it continues to grow.
“Tequila sales in the United States have increased from $962 million in 2003 to $2 billion in 2013, according to the Distilled Spirits Council of the United States (DISCUS)”
So what now? Well now we’re going to keep aiding the rise of tequila, whether it be via sales at future event’s we host, adding interesting tequila cocktails to the menu’s we help write or simply by drinking tequila in the bars that we frequent.
Want to learn more about tequila? Check out Difford’s Guide catalogue of Tequila articles.
Tequila bars in our home cities:
Dates for your diary:
July 24th: National Tequila Day
August 8th & 9th: Tequila & Mezcal Fest Liverpool.
September 19th & 20th: Tequila & Mezcal Fest London.
November 1st: Day of the Dead Festival